SAP Customer Data Cloud
Enterprise B2C identity + consent (CDP)
Enterprise B2C identity, consent, and customer-data — registration-as-a-service rooted in Gigya, inside the SAP ecosystem.
At a glance
- Category
- Enterprise B2C identity + consent (CDP)
- Ownership
- SAP (acquired Gigya 2017)
- Founded
- Gigya 2006; acquired by SAP 2017
- Deployment
- Cloud
- Pricing
- Quote-based enterprise
- Experience
- Platform / enterprise
- Segments
- Ecommerce · B2B SaaS · Healthcare
Overview
SAP Customer Data Cloud (formerly Gigya) is an enterprise B2C identity, consent, and customer-data platform. It provides registration-as-a-service, social login, progressive profiling, and consent management, integrated with the broader SAP customer-experience portfolio. It is common among large retail and consumer brands.
Best for
Large consumer brands, especially in retail, that want B2C identity tied to consent and customer-data management within the SAP ecosystem.
Consider alternatives if
You want a lightweight developer-first platform, or you're not invested in the SAP ecosystem.
Capabilities
- SSO (SAML / OIDC) ✓
- SCIM provisioning ✓
- Multi-factor auth ✓
- Passwordless / passkeys ✓
- Social login ✓
- Self-hosted option —
Capability flags are directional, for shortlisting — verify against current vendor documentation before a decision.
Strengths
- Strong B2C registration, social login, and progressive profiling
- Integrated consent and customer-data (CDP) management
- Fits large consumer and retail brands
- Backed by SAP's enterprise footprint
Considerations
- Enterprise-oriented; heavier setup and sales process
- Best value inside the SAP ecosystem
- Quote-based pricing
- Less developer-first than API-native platforms
Related reading
This profile is editorial and independent. SAP Customer Data Cloud's directory listing is free — no placement here is paid, and sponsorship never buys a better verdict. Our neutrality charter.
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