Market map / Email & messaging
Klaviyo
Ecommerce-focused email and SMS marketing on a built-in customer data store.
- Category
- Email & SMS marketing (ecommerce)
- Lane
- Email & messaging
- Founded
- 2012
- Ownership
- Public (NYSE: KVYO)
- HQ
- Boston, US
Summary
An email and SMS marketing platform built for ecommerce, with a built-in customer data store. It uses identity, consent, and behavioral data to drive segmentation and automated flows.
Best for
Ecommerce and DTC brands wanting email/SMS marketing with built-in customer data.
Consider if
You are B2B or need broad cross-channel beyond email and SMS.
Strengths
- Ecommerce-native email and SMS
- Built-in customer data and segmentation
- Strong automation for DTC
Considerations
- Ecommerce/DTC focus
- Relies on consented identity data for compliant sends