Market map / CRM
Microsoft Dynamics 365
Microsoft's CRM/ERP suite; pairs naturally with Entra identity and consented profile data.
- Category
- CRM & business applications
- Lane
- CRM
- Founded
- 2016 (Dynamics 365)
- Ownership
- Microsoft
- HQ
- Redmond, US
Summary
Microsoft's CRM and business-applications suite. It consumes customer identity and consent (often via Microsoft Entra External ID) to drive sales, service, and marketing within the Microsoft ecosystem.
Best for
Organizations in the Microsoft ecosystem wanting CRM tightly coupled to Entra identity.
Consider if
You want a best-of-breed standalone CRM or are not invested in Microsoft.
Strengths
- Deep Microsoft 365 and Entra integration
- CRM plus ERP breadth
- Enterprise governance and compliance
Considerations
- Strongest inside the Microsoft stack
- Relies on the identity layer for trusted profile data
Visit Microsoft Dynamics 365 →