Market map / Marketing automation
Salesforce Account Engagement (Pardot)
Salesforce's B2B marketing automation (formerly Pardot), native to the CRM.
- Category
- B2B marketing automation
- Lane
- Marketing automation
- Founded
- Pardot, 2007 (Salesforce since 2013)
- Ownership
- Salesforce
- HQ
- San Francisco, US
Summary
Salesforce's B2B marketing automation product (formerly Pardot) for lead nurturing, scoring, and campaigns, tightly integrated with Salesforce CRM and consented customer data.
Best for
Salesforce B2B customers wanting marketing automation native to the CRM.
Consider if
You are not on Salesforce or want a standalone best-of-breed tool.
Strengths
- Native Salesforce CRM integration
- B2B lead nurturing and scoring
- Part of the Salesforce platform
Considerations
- Strongest inside Salesforce
- B2B-oriented
Visit Salesforce Account Engagement (Pardot) →