Market map / Customer engagement
Salesforce Marketing Cloud
Enterprise marketing and engagement suite on the Salesforce platform.
- Category
- Enterprise marketing & engagement
- Lane
- Customer engagement
- Ownership
- Salesforce
- HQ
- San Francisco, US
Summary
Salesforce's enterprise marketing and engagement suite for email, mobile, journeys, and advertising. It activates consented identity and profile data (often via Data Cloud) for orchestrated cross-channel engagement.
Best for
Salesforce enterprises wanting cross-channel engagement tied to the CRM and Data Cloud.
Consider if
You want a lightweight or non-Salesforce engagement tool.
Strengths
- Cross-channel engagement at enterprise scale
- Tight Salesforce and Data Cloud integration
- Journey orchestration
Considerations
- Enterprise complexity and cost
- Consent and identity must be governed upstream
Visit Salesforce Marketing Cloud →