Capabilities / Domain

Data, Analytics & Intelligence

Turning identity events into signal. A flexible profile store, a unified customer view, and the analytics and ML that power fraud, personalization, and marketing. This is where identity stops being a gate and starts being an asset.

Core capabilities

Identity repository

Central directory store for consumer profile data. Admin

Profile schema flexibility

Add, remove, or modify attributes without downtime. Admin

What to ask a CIAM vendor

• Can the profile schema change without downtime, and is there governance over who can?
• Is there one unified customer profile across brands and channels, or a silo per app?
• Are identity events available as a real-time stream for fraud and personalization, not just batch reports?