Market map / Identity proofing
Alloy
An identity decisioning layer that orchestrates many verification and fraud data sources behind one policy engine.
- Category
- Identity decisioning & orchestration
- Lane
- Identity proofing
- Founded
- 2015
- Ownership
- Private; VC-backed (~$1.55B valuation, 2021)
- HQ
- New York, US
Summary
A decisioning platform for banks and fintechs that sits above individual verification and fraud vendors, routing onboarding and risk decisions across many data sources through configurable rules. Rather than being a single proofing engine, it orchestrates them, which places it at the boundary of proofing and orchestration.
Best for
Banks and fintechs that want to combine and tune many verification and fraud sources in one decisioning layer.
Consider if
You only need a single verification engine and not multi-vendor orchestration.
Strengths
- Orchestrates many verification and fraud data sources
- Configurable decisioning tuned for financial onboarding
Considerations
- Value depends on integrating multiple underlying data vendors