Market map / Identity proofing
iProov
Cloud facial-biometric verification with patented liveness that confirms a remote user is the right person, a real person, and present in real time.
- Category
- Face biometric verification & liveness
- Lane
- Identity proofing
- Founded
- 2011
- Ownership
- Private (Sumeru Equity Partners investment, 2022)
- HQ
- London, UK
Summary
iProov's Genuine Presence Assurance and Liveness Assurance use a one-time controlled illumination sequence (Flashmark) to detect liveness and defend against spoofing, deepfakes, and injection attacks, paired with a Security Operations Center that updates defenses without customer-side changes. It is used for onboarding and authentication by governments and banks including the UK Home Office, NHS login, Singapore's national digital identity, UBS, and ING.
Best for
Governments and regulated enterprises (especially banking) needing high-assurance remote proofing and authentication that resists deepfakes and injection attacks.
Consider if
You need a full end-to-end IDV suite (document capture, data checks, orchestration) out of the box rather than the face/liveness layer.
Strengths
- Patented liveness/anti-spoofing with a strong anti-deepfake focus
- Proven adoption by demanding government and Tier-1 banking programs
- Cloud-delivered with a continuously updated Security Operations Center
Considerations
- Focused on the face/liveness layer, not a complete IDV orchestration platform
- Single-modality (face) approach often needs pairing with document/data checks