Market map / Consent & privacy
OneTrust
The category giant: consent, privacy operations, and data governance in one platform.
- Category
- Privacy, consent & governance platform
- Lane
- Consent & privacy
- Founded
- 2016
- Ownership
- Private; VC-backed (~$4.5B valuation)
- HQ
- Atlanta, US
Summary
A broad privacy, consent, and data-governance platform covering consent and preference management, data subject requests, data mapping, and GRC. The largest player in the space, widely deployed for GDPR and CCPA compliance.
Best for
Enterprises wanting one platform for consent, privacy operations, and governance at scale.
Consider if
You want a lightweight, focused consent tool rather than a broad suite.
Strengths
- Broadest privacy, consent, and governance coverage
- Deep DSAR, data mapping, and GRC
- Market-leading footprint
Considerations
- Breadth and cost can exceed a focused need
- Implementation effort for the full suite