Market map / Consent & privacy
Usercentrics
A leading consent management platform for web and app, including Cookiebot.
- Category
- Consent management platform (CMP)
- Lane
- Consent & privacy
- Founded
- 2017
- Ownership
- Private; merged with Cookiebot/Cybot (2021)
- HQ
- Munich, Germany
Summary
A consent management platform (CMP) for capturing and documenting cookie and tracking consent across web and apps, with an extensive library of legal templates. It merged with Cookiebot (Cybot) to become a global CMP leader.
Best for
Organizations needing scalable, compliant cookie and tracking consent across many sites.
Consider if
You need broad privacy operations (DSAR, data mapping) beyond consent capture.
Strengths
- CMP market leadership (with Cookiebot)
- Large library of legal templates
- Web and app consent at scale
Considerations
- Focused on consent capture, not full PrivacyOps
- Two products (Usercentrics and Cookiebot) under one roof