Market map / Customer data & identity resolution
Adobe Experience Platform
Adobe's real-time CDP and data foundation for the Experience Cloud.
- Category
- Enterprise CDP / experience platform
- Lane
- Customer data & identity resolution
- Ownership
- Adobe
- HQ
- San Jose, US
Summary
Adobe's data foundation and real-time CDP that ingests, unifies, and resolves customer profiles to power Adobe Experience Cloud applications. Identity stitching and consent governance underpin the real-time profile.
Best for
Large enterprises on Adobe wanting a real-time CDP feeding the Experience Cloud.
Consider if
You want a lighter or vendor-neutral CDP.
Strengths
- Real-time profile and identity stitching
- Deep Adobe Experience Cloud integration
- Enterprise governance
Considerations
- Enterprise complexity and cost
- Strongest within the Adobe stack
Visit Adobe Experience Platform →