Market map / Customer data & identity resolution
Salesforce Data Cloud (Data 360)
Salesforce's enterprise CDP that unifies and resolves customer profiles for activation.
- Category
- Enterprise CDP
- Lane
- Customer data & identity resolution
- Ownership
- Salesforce
- HQ
- San Francisco, US
Summary
Salesforce's customer data platform (rebranded Data 360 in 2026), unifying and resolving customer data into profiles that power CRM, Marketing Cloud, and analytics. Identity resolution and consent are core to building the unified profile.
Best for
Salesforce enterprises wanting a native CDP feeding CRM and Marketing Cloud.
Consider if
You want a vendor-neutral or warehouse-native CDP.
Strengths
- Native to the Salesforce platform
- Identity resolution into unified profiles
- Feeds CRM, Marketing Cloud, analytics
Considerations
- Strongest inside the Salesforce ecosystem
- Enterprise scale and cost
Visit Salesforce Data Cloud (Data 360) →