Market map / Customer data & identity resolution
Tealium
CDP and tag management with real-time data collection and identity stitching.
- Category
- Customer data platform & tag management
- Lane
- Customer data & identity resolution
- Founded
- 2008
- Ownership
- Private; VC-backed (~$1.2B valuation)
- HQ
- San Diego, US
Summary
A customer data platform combining tag management, real-time data collection, and identity resolution to unify customer profiles and route data across the martech stack. Independent and long-established.
Best for
Teams wanting a CDP plus mature tag management from one independent vendor.
Consider if
You need an auth or identity platform rather than a data layer.
Strengths
- CDP plus established tag management
- Real-time data collection
- Independent vendor
Considerations
- Martech focus, not auth
- Breadth can add complexity