Market map / Customer data & identity resolution
Hightouch
Composable CDP that activates the data warehouse without copying data.
- Category
- Composable / warehouse-native CDP
- Lane
- Customer data & identity resolution
- Founded
- 2019
- Ownership
- Private; VC-backed (~$1.2B valuation)
- HQ
- San Francisco, US
Summary
A composable, warehouse-native CDP that syncs customer data directly from the data warehouse (Snowflake, BigQuery, Databricks) to downstream tools, with AI decisioning, avoiding a separate data store.
Best for
Data-warehouse-centric teams wanting to activate existing data without a separate CDP store.
Consider if
You lack a data warehouse or want a packaged, all-in-one CDP.
Strengths
- Warehouse-native, no data duplication
- Composable activation across tools
- AI decisioning
Considerations
- Requires a data warehouse
- Activation focus over identity or auth