Market map / Customer data & identity resolution
Amperity
AI identity resolution at the core of a customer data platform.
- Category
- Identity-resolution-first CDP
- Lane
- Customer data & identity resolution
- Founded
- 2016
- Ownership
- Private; VC-backed (~$1B+ valuation)
- HQ
- Seattle, US
Summary
A customer data platform built around identity resolution: its Stitch ML combines deterministic and probabilistic matching to unify fragmented customer records across channels and formats, popular with large retail and consumer brands.
Best for
Consumer brands with fragmented customer data needing strong identity resolution.
Consider if
You need operational CIAM/auth rather than a marketing identity graph.
Strengths
- Identity-resolution-first design (Stitch)
- Deterministic plus probabilistic matching
- Large consumer-brand deployments
Considerations
- Marketing and data focus, not auth
- Enterprise orientation