Market map / Customer data & identity resolution
mParticle (Rokt)
Real-time CDP orchestrating the customer-data stack, now part of Rokt.
- Category
- Customer data platform
- Lane
- Customer data & identity resolution
- Founded
- 2013
- Ownership
- Rokt (merged 2024)
- HQ
- New York, US
Summary
An end-to-end customer data platform that orchestrates customer data in real time with data activation, AI predictions, and identity resolution. Merged with Rokt in a roughly $300M deal.
Best for
Brands wanting real-time CDP data orchestration and activation.
Consider if
You want an independent vendor or an identity/auth system.
Strengths
- Real-time data orchestration
- AI predictions and activation
- Enterprise brand adoption
Considerations
- Now part of Rokt
- A CDP, not identity or auth