Market map / Customer data & identity resolution
Segment (Twilio)
Market-leading CDP for collecting and routing customer data, part of Twilio.
- Category
- Customer data platform
- Lane
- Customer data & identity resolution
- Founded
- 2012
- Ownership
- Twilio (acquired 2020)
- HQ
- San Francisco, US
Summary
A customer data platform that collects, unifies, and routes first-party customer data to downstream tools, with identity resolution to stitch profiles. Acquired by Twilio in 2020.
Best for
Teams wanting a widely adopted CDP to centralize and activate first-party data.
Consider if
You need an identity or auth system rather than a data pipeline.
Strengths
- Market-leading CDP adoption
- Broad integration catalog
- Part of Twilio's customer-engagement stack
Considerations
- A data pipeline, not identity or auth
- Now within Twilio's portfolio